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Yves Saint Laurent to introduce virtual beauty products in NFT, metaverse

This year, Yves Saint Laurent wants to show off NFT and metaverse projects in addition to high-end makeup. So, this firm has moved into the world of metaverse news.

On January 12, 2023, Yves Saint Laurent (YSL) asked the United States Patent and Trademark Office (USPTO) to register its name and logo in the metaverse and NFT space.

The Web3 Showroom of Yves Saint Laurent


Yves Saint Laurent is getting off to a good start in the new year by filing a trademark application with the USPTO and focusing on new ideas. One that emphasizes the beauty of Web3 and, of course, its clients.

Soon, YSL will provide virtual makeup, skincare, perfumes, and hair care products. All goods will be usable in the metaverse and other virtual environments.

As a result, the brand will generate multimedia files for download using NFTs. These digital assets will consist of illustrations, text, music, and movies that provide access to these virtual products. As other luxury fashion brands, such as Prada, Diesel, and Lacoste, join Web3, it is not surprising that Saint Laurent wants to shine on the chain.

This trademark application is another another illustration of the importance of major businesses embracing Web3 innovation in order to remain competitive.

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