Fashion is always a part of metaverse news. This round of funding, led by Alexis Ohanian’s Seven Seven Six, will fuel Delahunt’s vision and purpose to allow this digital-first generation to develop, curate, share, and trade fashion collections.
Alice Delahunt’s SYKY, a Web3 fashion platform, has completed a $9.5 million seed round led by Alexis Ohanian’s venture capital firm, Seven Seven Six. Brevan Howard Digital, Leadout Capital, First Light Capital Group, and Polygon Ventures participated in the round.
SYKY is a blockchain-enabled luxury fashion platform led by Alice Delahunt, the former chief digital & content officer at Ralph Lauren and digital & social marketing director at Burberry. SYKY will serve as an incubator, marketplace, and social community for the next generation of designers and customers.
SYKY was designed with Gen Z’s demand for digital fashion in mind, as this generation is digital fashion.
A recent report from Roblox and Parsons School of Design examining digital fashion and self-expression trends discovered that 70 percent of Gen Z’s physical style is influenced by their digital style and that nearly half of Gen Z uses digital fashion to experiment with new styles in real life and digitally. In addition, approximately 75% of Gen Z stated that they would spend money on digital fashion.
“There is limitless potential with Web3 and fashion’s place in this future is no exception,” said Alexis Ohanian. “The ideals of fashion can bring to bear the best virtues of an open internet and creative expression. With culture so greatly influenced by the runway, digital fashion will expand opportunities for creatives and consumers. We invested in Alice and SYKY because we believe in Alice’s vision to build the leading fashion platform and community for the next generation of designers and consumers.”
Along with the news of the fundraiser, SYKY will release its first NFT, The Keystone, on January 20. Aspiring fashion designers will be given 50 Keystones. The Keystone is a membership pass for fashion lovers, leaders, and collectors who want to shape the future of fashion in the digital, physical, and augmented worlds.
Keystone holders will have access to SYKY’s membership area, digital and physical fashion events, and a network of like-minded creatives for mentorship and partnership. In additional, Keystone holders will get curated fashion insights and in-depth reports, exclusive possibilities for designer collection drops, and advanced notice of SYKY alpha & beta releases and partner projects.
“Fashion is on the verge of a renaissance, powered by technology and the next generation of creators,” said Delahunt. “With SYKY, we aim to build a platform that equalizes creative opportunity for aspiring designers, showcases the best of fashion from emerging and established brands, and cultivates a community passionate about the evolution of fashion.”
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