With Argentina winning the 2022 FIFA World Cup, it’s time to reflect on one of the first Web3 World Cup experiences: the Frito-Lays “Pass the Ball” challenge, which required fans to scan a World Cup-themed QR code on Frito-Lays packaging. As a free non-favorable trade, the first 350,000 users received a hexagonal soccer ball with their own image on it (NFT). Thanks to Vatum, a California-based metaverse startup.
The Street talked to Colin Hornett, Vatom’s chief experience officer, about the company’s first Web 3 campaign, which was for the World Cup. For Frito-Lays’ “Pass the Ball” challenge, fans had to scan a World Cup-themed QR code.
As a non-fungible token, the first 350,000 users got a hexagonal soccer ball with their name on it. At the end of the campaign, only people who took part in the challenge will be able to get NFTs. Web3 gives people the chance to connect with each other in the same place by sharing an experience.
Frito-primary Lay wanted to bring people together through football and open a direct line of communication with fans. With the way the world is right now, I can’t think of a better way to do this than to get everyone to work together on a soccer ball. Now that Argentina has won the 2022 FIFA World Cup, it’s time to think back on one of the first World Cup Web3 experiences.
For Frito-“Pass Lays’s the Ball” challenge, fans had to scan a World Cup-themed QR code on a package. As a non-fungible token, the first 350,000 users got a hexagonal soccer ball with their name on it.
At the end of the campaign, only people who took part in the challenge will be able to get NFTs. Vatum is a platform that works with any blockchain. Installing a new blockchain, whether it is custodial or not, takes two to three weeks.
If you forget the password to your wallet and it locks, you will lose everything in it. They think that this will really scare 99 percent of the world.
Web3 gives people the chance to come together around an experience. Vatom is the first platform in the world that can work on thousands of users at the same time. Colin Hornett sees it as a place for people to meet up before games and talk or have a drink together. It will change the way people in a community come together to play real sports.
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