Twitter’s new owner, Elon Musk, wants to make money off of its free services by charging businesses $1,000 per month for “brand certification.”
The Information reported on Saturday that social media expert Matt Navarra, who had access to internal company records, was the first to say that the price Musk set for gold verification badges at the end of last year was too high. Navarra was the first person to say this.
Sources say that affiliated business accounts will have to pay an extra $50 per month. However, the price structure is still being worked out, so the exact amount is not yet known.
There were rumors that “gold” badges would be taken away from brands that didn’t pay the four-figure monthly fee.
Verification on Twitter used to only be available to famous people, public figures, and people who worked in the media. Now, regular Twitter users can get verification for $8 per month.
In the new model, government employees are checked off with free grey checkmarks.
Cover Image Source: nypost.com
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