Sales and a Metaverse-powered FIAT showroom open. FIAT claims to have created the first metaverse-powered interactive showroom for a comprehensive sales experience. The Metaverse Store has a real FIAT Product Genius to answer consumer questions.
Customers entering the FIAT Metaverse Store will be greeted by a Product Genius who will explain the New 500 La Prima by Bocelli, the company’s flagship model.
Users can examine the infotainment system and driving and EV charging modes.
The company’s immersive tool lets you drive the New 500 La Prima by Bocelli on La Pista 500, Turin’s Lingotto building’s roof track. Learn about the latest developments in this field by reading the latest Metaverse news.
Touchcast and Microsoft created the FIAT Brand experience and the FIAT Metaverse Store. Touchcast’s Metaverse-as-a-Service platform on the Microsoft Cloud allows metaverse access without VR headsets, avatars, or other devices.
Metaverse FIAT dealerships sell automobiles.
The program will cover the whole New 500 range by the end of 2022 and add more models and markets by the first quarter of 2023.
FIAT CEO and Global Stellantis CMO Olivier Francois says the metaverse showroom will debut in Italy.
Product Genius is available Monday through Friday from 9 am to 8 pm and Saturday from 10 am to 6 pm.
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