This year during Art Basel in Miami, Superblue and Meta are joining up to develop a virtual reality food tasting experience. In the “Aerobanquets RMX” experience, guests will don Meta Quest 2 headsets to view the food’s textures and flavors portrayed in virtual reality. However, they will sample the food in person.
Superblue has collaborated with Aerobanquets founder Mattia Casalegno, chef Chintan Pandya, and Top Chef judge Gail Simmons to create the experience. Casalegno, an interdisciplined artist, created the VR art for the event, while Pandya prepares the cuisine and Simmons narrates the virtual reality portion of the encounter.
Casalegno has indicated that the 1932 publication Futurist Cookbook by Filippo Tommaso Marinetti inspired the mixed reality experience. This book imagines a utopian future for food, and the descriptions of food in “Aerobanquets RMX” appear to echo this. There is, among others, a “mousse of roasted hopes” and a “pearl” that tastes like the first time you “bit your lip.”
Those interested in participating can choose between a “standard” experience and a “VIP” experience. The usual experience is thirty minutes long, costs $58 per person, and includes five “bites.” The VIP experience is one hour long, costing $200 per person, and includes 10 small bites.
The experience will take place in the Superblue art installation warehouse between November 28 and December 4. Superblue’s warehouse has a reputation for organizing intriguing shows, particularly those that combine art and technology. That it would also do so for Art Basel is perhaps not shocking.
VR Experiences Becoming More Famous
Although virtual reality is still a niche in the realm of technology, VR experiences have grown in popularity this year. At Rarity Sniper, we’ve published a number of articles on companies introducing VR experiences in an effort to leverage on this new technology. Here are three examples.
First, Fender and MINI, a BMW subsidiary, collaborated with Meta five months ago to provide VR experiences to Horizon Worlds. The experiences included a complicated mix of movement and sound, as well as references to the firms’ fundamental businesses: music and driving.
Airbus, a multinational aircraft corporation, announced six months ago that it was utilizing VR headset technology to market premium jets. Customers may add tables, alter walls, and even build the ideal window seat using the VR technology.
Seven months ago, Disney collaborated with Meta to build a Star Wars virtual reality experience. The virtual reality event took place at the Black Spire Outpost in Batuu, where participants may enjoy a “adventure” story.
Art Basel attendees will definitely be intrigued by Superblue’s mixed-reality food tasting experience. There is little doubt that it will also push the limits of art and technology.
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