The legendary rapper takes his next step into the Web3 space, focusing on cryptocurrency gambling.
Crypto makes strange bedfellows. Today, Roobet, a platform for crypto casino games, announced a deal with music icon Snoop Dogg.
“Turns out, I’ve been a kangaroo this entire time,” Snoop Dogg said in a surreal press release, referencing Roobet’s kangaroo mascot. “These guys are doing something different. This partnership just feels natural, and we’re going to blaze a trail for the future of online entertainment.”
Despite being illegal in several countries, such as the United States, Roobet, which was launched in 2019 as a division of Raw Entertainment B.V., states that over 3 billion wagers have been bet on the site.
“Roobet took amazing care of me even before they knew who I was, bringing the ultimate player experience, and I been sayin’ Roooooo ever since,” Snoop said. “We share the love of doing new things, and we care about our fans—so we’re gonna change the game and do it better than it’s ever been done.”
The $450,000 purchase of a lot in The Sandbox next to Snoop Dogg’s virtual home in 2021 caused a waves in the industry, as Snoop Dogg was no stranger to crypto and the emerging metaverse.
Snoop Dogg collaborated with Food Fighters Universe, a company founded by crypto entrepreneurs Andy Nguyen, Kevin Seo, and Phillip Huynh, to open Dr. Bombay’s Sweet Exploration last summer. The NFT-themed restaurant was billed as an “immersive retail dessert experience” and it joined Food Fighters’ other Bored Ape Yacht Club-based Web3 eatery venture, Bored & Hungry.
Roobet intends to profit on Snoop Dogg’s international fan base and has planned several events and raffles to celebrate the partnership, such as a meet-and-greet and backstage passes.
“Since day one, our mission has been to push the boundaries of what a gaming brand can be, and Snoop’s a real visionary,” Roobet co-founder Matt Duea said in a statement.“Together, we’re going to truly revolutionize the online entertainment experience.
“Our community means everything to us, and we’re committed to providing them with the most exciting and immersive online casino experience out there,” Duea continued. “With Snoop by our side, the future of digital entertainment is looking brighter than ever.”
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