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Metaverse News

Snoop Dogg is co-founder of Web3-powered livestreaming platform

Since NFTs first became popular in 2021, Snoop Dogg has been a big part of the metaverse news.

Snoop Dogg, an American rapper and actor, is one of the co-founders of a live streaming app called “Shiller” that is powered by Web3. This is yet another Web3 collaboration for the well-known hip-hop artist.

The app is called a “live broadcast platform,” and its goal is to bring together Web3 technology and live-streaming content in real time. The rap star and tech entrepreneur Sam Jones are both listed as co-founders of the app.

It comes after Snoop Dogg made a bunch of Web3 collaborations in the past year.

In April of last year, Snoop Dogg worked with Sandbox metaverse to launch an NFT collection called “Snoop Avatars.” He also released a hip-hop single called “A Hard Working Man,” which was followed by a 50,000-piece NFT drop.

The rap star also worked with Yuga Labs, the company behind Bored Ape Yacht Club (BAYC) and CryptoPunks, to perform at the MTV Video Music Awards on August 29 on a stage that had been changed to look like the metaverse.

A March 1 statement from crypto casino Roobet said that Snoop Dogg has teamed up with the company and will serve as its “Chief Ganjaroo Officer.”

Shiller’s platform will have a lot to do with blockchain, which will let content creators “token-gate” their streams and promote nonfungible tokens or other products from e-commerce websites.

These content creators can be compensated with cryptocurrencies such as Ether or NFTs, which can be converted to fiat currency.

According to Shiller’s most recent update on March 2, the release date has been pushed back from January to April.

Creator economy shift

Web3 will likely play a role in the broader creator economy movement that Shiller appears to be a part of.

While “Web1” led users to write HTML and read content, “Web2” enabled user-to-user interactions, which were popularized by social media monopolies like Facebook, Google, and YouTube.

The “Web3” movement seeks to eliminate these middlemen by granting creators full ownership over their content and the resulting monetization.

Additionally, decentralized messaging platforms are beginning to emerge, with “Damus” aiming to become a “Twitter killer.”

Jack Dorsey-backed Damus debuted on the Apple App Store on February 1. It is based on a decentralized network called “Nostr” that facilitates encrypted end-to-end private messaging.

The platform includes Lightning network Bitcoin payments by default.

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