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Paris Hilton to host metaverse dating reality show “Parisland”

In the metaverse, Paris Hilton will be an intermediary.

Parisland is a hybrid game and interactive television program that was created by the socialite and reality star’s 11:11 Media in partnership with the gaming virtual world The Sandbox. Paris Hilton is a famous person whose name has already appeared in the metaverse news since 2021.

Players of Parisland, a “romantic adventure set on a tropical island,” will participate in an in-game dating reality show hosted by Hilton on The Sandbox’s metaverse platform. It starts on February 13 on The Sandbox, the day before Valentine’s Day, and lasts for one month.

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Paris will provide five potential love interests to gamers. Before making a marriage decision, they will take part in activities including choosing wedding bands and clothes, learning how to make the legendary Love Burger made by the island cook, saving a castaway, and flirting with other contestants. The couple will then get married, with Hilton serving as the DJ.

Parisland offers a beautiful vacation to sunny beaches, joyful romance, and genuine passion while discovering and wooing a romantic partner and celebrating a destination wedding, according to COO and Co-Founder of The Sandbox Sebastien Borget. “Parisland offers a dazzling escape to sunny beaches, lighthearted romance, and genuine emotion as you discover and woo your romantic partner and celebrate with a destination wedding,”  he said.

The Sandbox is a decentralized virtual gaming space that is a part of the blockchain gaming behemoth Animoca Brands, based in Hong Kong. Partners include Tony Hawk, The Walking Dead, Snoop Dogg, Deadmau5, Steve Aoki, Warner Music Group, Ubisoft, The Smurfs, and Care Bears. It describes its setting as “half amusement park, part virtual real estate.”

Paris Hilton to host metaverse dating reality show "Parisland"

It launched its metaverse platform last year alongside Lionsgate with a Hellboy project. The company had produced well-known mobile games before concentrating on moving intellectual property (IP) and a community of mobile creators to the blockchain. Popular entertainment people continue to consider cryptocurrencies and non-fungible tokens as a fresh creative and financial outlet, even though they have had a terrible year with declining prices and the closure of FTX.

As a result, Hilton’s pop culture-focused 11:11 Media, which she co-founded in 2021 with seasoned media and television executive Bruce Gersh, who serves as COO and President, distributes Parisland. He founded Worldwide Global Media and has held several jobs at Disney, William Morris, ITV Studios America, Meredith Corp, and Time Inc.

Cynthia Miller, director of Web3 and metaverse strategy for 11:11 Media, said, “We’re thrilled to celebrate another holiday in the metaverse, this time in The Sandbox with a mission to help people find love. This marks yet another defining moment for Paris and 11:11 Media, as we continue to develop innovative, interactive experiences for next-gen audiences to connect with brands, celebrities, and each other.”

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