Nissan registers four new Web3 trademarks and uses the metaverse to test sales.
Nissan, a Japanese automaker, is the latest company to step up its Web3 efforts. It has filed four new Web3-related trademarks in the US, and its Japan unit is trying out selling cars in the metaverse. Nissan is not the first company to attempt to get self mentioned in the metaverse news.
Nissan filed trademark applications with the United States Patent and Trademark Office on March 7 for its Infiniti, Nismo, and Nissan brands. The new filings cover all three brands (USPTO).
Nissan virtual plans
USPTO filings show that Nissan wants to make virtual clothes, cars, headgear, trading cards, toys, tickets, and a market for trading and minting nonfungible tokens (NFTs).
The company has also made plans for metaverse advertising services and other “entertainment services” like online video, images, artwork, tickets, audio, sounds, music, and trading cards. There is also a website with information about Nissan’s proposed NFTs and how they will work.
“Computer software that can’t be downloaded but can be used as a digital wallet,” the filing says, is also on the way.
You can try out a Nissan in the metaverse
On March 8, Nissan Japan announced a “demonstration experiment” of its virtual store “Nissan Hype Lab” for three months. While in the metaverse, users can “study, consult, test drive, and buy Nissan vehicles.”
In a statement, it said, “At the same time, we will look into the possibility of new ways to sell cars.”
During the trial, which runs from March 8 to June 30, customers can visit the virtual storefront “24 hours a day” using a PC or a smartphone. Customers can make their own customized avatars and even talk to virtual sales staff during certain hours.
The announcement says that customers can order the car and sign contracts to buy it through this virtual sales office.
In October 2022, Nissan also filed five trademark applications for some of its best-known car models, such as the Skyline, Z, and GTR.
Mike Kondoudis, a trademark attorney, said that the filings showed plans for NFT-backed media, online NFT marketplaces, digital wallets, NFT minting, trading, and storing software.
General Motors has also been very busy with filings related to NFT. On February 16, it filed trademark applications for its Chevrolet and Cadillac brands.
In September 2022, Ford Motor Company filed 19 trademark applications for its major car brands to get ready for its move into NFTs and the metaverse.
Even though the crypto winter and bear market are still going on, big companies are still applying for trademarks for Web3, crypto, NFTs, and the metaverse.
Kondoudis says that in 2022, there were a record number of trademark applications for products related to NFTs, the metaverse, and cryptocurrencies.
Content Source: cointelegraph.com
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