Nike has finally introduced its first “native Web3 sneaker” this week, courtesy of its NFT/Web3 company RTFKT. Now, as the sneaker industry leader continues to invest in innovative technology and develop its infrastructure in Web3-related areas.
Nike has restricted delivery of its Web 3 sneakers to U.S.-based addresses, which is the most costly part of the launch. metaverse news has reviewed everything you need to know about the latest version of Nike and the response to it.
Nike’s acquisition of RTFKT last year is probably the most successful case study of a traditional brand utilizing an NFT platform — at least among those who have entered the NFT industry with a longer time horizon.
The deal happened a year ago during the NFT bull market frenzy. After the takeover, the brand also created its own Web3 platform. Last month, Swoosh showed continued investment in Web3 sandbox. From the outside, it appears that Nike has left RTFKT to fend for itself in key initiatives, but it has been a great success.
Monday’s Twitter thread for RTFKT unveiled a variety of upcoming improvements, such as a ‘walk-to-earn’ mechanic, utility through Authenticity, app connectivity, and much more:
Furthermore, the thread concludes with a key note that has caused considerable contention: “Due to advanced technology and product regulation, the product can only be shipped to the U.s.” This lack of clarity – and the lack of foresight in not releasing this important detail until US monies have been committed to the project – has resulted in an abundance of criticism regarding the web3 concept and another brand with web2 implementation.
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