Saweetie is the latest hip hop artist to work with the NFL on a digital project. Some people may not like the word “metaverse” and not interested in metaverse news because of what happened in 2022, but big brands are still lining up to try out the immersive, future version of the internet, including the NFL.
Thursday, the NFL unveiled the first-ever virtual Super Bowl concert. The performance, which will include the vocal stylings and motion-captured movements of hip-hop artist Saweetie, will debut over Super Bowl weekend on Roblox, the wildly popular multiplayer online game.
“I’m really excited to bring this iconic moment to the metaverse and share my music with a whole new audience in such a unique way,” Saweetie said in a statement shared with Decrypt.
The Saweetie Super Bowl Concert was made in collaboration with Gamefam, which makes metaverse games, and is sponsored by Intuit.
These same businesses also assisted the NFL make NFL Super Tycoon, which is another Roblox game in which players assume to be the owner of an NFL team. There won’t be any champagne toasts or player drafts. Instead, users will get through the experience by using Intuit products to manage the team’s cash flow, payroll, taxes, and customer acquisition. The game NFL Super Tycoon comes out on Roblox on February 11.
What is Roblox?
Roblox is not a Web3 game and does not use NFTs or blockchain technology. Due to its closed ecosystem, some call it a “proto-metaverse” Web2 game with user-generated content. The Sandbox and Decentraland are blockchain-powered metaverses that emphasize openness and interoperability.
Roblox may not be as real as crypto, but it makes up for it in popularity. As of September, the platform said it had 57.8 million daily users. On Web3-only Decentraland, there are only about 10,000.
It seems that the NFL’s Roblox efforts are a part of a bigger metaverse push by the sports league. The virtual Super Bowl performance was called “an anchor entertainment event bringing fans together in the metaverse” by NFL VP of Video Gaming Ed Kiang.
The business has experimented with blockchain-based projects in the past. In August, NFL All Day released to the public as a new NFT collectibles platform built on the Flow blockchain in cooperation with Dapper Labs. According to CryptoSlam, sales of the collection have surpassed $70 million.
Together with TicketMaster, the NFL provided commemorative NFT ticket stubs for more than 100 games this season. The creation of those NFTs took place on Flow as well.
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