According to Akbar Hamid, founder and CEO of Fifth Column PR, who managed the initiative, the CDFA is taking a big step. European fashion labels like as Gucci, Louis Vuitton, and Burberry have been actively experimenting in the Metaverse and Web3 arena up until this point. Although certain American labels (Tommy Hilfiger in particular) have gotten in on the action, according to Hamid, “they haven’t taken a full-on approach like the Guccis of the world.”
The purpose of this futuristic retrospective was to keep American fashion at the forefront of innovation, and the CFDA’s 60th anniversary provided the perfect opportunity.
“You’re taking 60 years of archives, iconic moments in American fashion, and allowing them to come to life. [digitally]Hamid says. It marks a turning point in the world of fashion and shows how brands can pay homage to their history while innovating and moving forward. Bringing iconic American fashion moments to life as digital assets and re-imagining their surroundings to enhance core brand values and showcase timeless designs is a great use case for the global fashion industry,” says Richard Hobbs, founder and CEO of BNV. making a case for.” “BNV is creating the framework for fashion brands to navigate their way into the metaverse and all the possibilities that Web 3 can offer them.”
The strategy also builds on previous brand initiatives to provide exclusive access to typically exclusive fashion spaces by utilizing blockchain technology. Keys to NYFW granted fans access to the actual fashion week events of five labels, from shows to afterparties, throughout New York Fashion Week. This novel strategy promises a new form of engagement between brands and consumers. Consultant for Web3 Jenny Wang stated: “Fashion week has always been a walled garden, difficult to access, and Web3 can be a democratizing force.”
In keeping with the theme of bringing the past and the present together, Vivienne Tam’s NFT draws on the designer’s Chinese background and uses the Yacht Club PFP, which is familiar to Web3.
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