The world is fast changing, and technology is at the forefront of the charge. Digital technology is changing how we communicate, interact, and own properties. Slowly, we are heading to a world where interactions will be purely in virtual spaces. While there is no telling how fast that would happen, what is certain is that its occurrence is just some years away.
Since the beginning of 2023, the metaverse has taken mainstream attention. Regarded as the internet of the future, metaverse platforms and companies have enjoyed a good ride so far this year. Like in traditional industries, brands and companies are now exploring ways to benefit from this developing technology.
Meta Platforms, formerly Facebook, was one of the earliest companies to announce long-term plans for the metaverse marketing. Since then, several other companies, such as Microsoft, Apple, and Coca-Cola, are metaverse examples brands that have set up shops in the metaverse. Now with the attention the metaverse space is getting in 2023, it is certain that more brands will enter the metaverse to explore for opportunities.
In the following, we list the top 10 brands engaging with the metaverse. They range from brands in the technology space to fashion, consumer products, and video streaming. Let’s go!
What are metaverse examples brands?
The metaverse is a virtual world where users are represented as 3D avatars that can move around, communicate, and interact with the virtual world. It is computer-generated and accessed using virtual reality devices such as Oculus. However, some platforms are accessible using web and mobile devices.
The metaverse is regarded as the internet of the future and technology to lead the web3 movement. Unlike the internet we currently use, the metaverse creates an immersive experience for the users. Instead of texting, users can meet as 3D avatars in a virtual world. Rather than read brochures about a tourist site, users can, through the metaverse, check out a virtual representation of the tourist site.
In simple words, the metaverse is a hub of limitless innovation. The space also holds so many opportunities which, if well utilized, could be of immense benefit. It is no surprise that companies and brands are rushing to the metaverse. With digital technologies on a continuous stride, it is only a matter of time.
Top 10 metaverse marketing examples engaging with it!
The metaverse is an ocean of opportunities and possibilities. Thus, brands are providing various services to optimize the experience for their members, from virtual stores to exclusive virtual worlds and digital wearables. Here is our list of the top 10 metaverse examples brands:
Nike, One of the first metaverse examples brands
Nike is one of the first brands to invest big in the metaverse. The sports apparel brand first stepped into the metaverse in 2021 when it launched Nikeland – a virtual interactive space modeled after the brand’s headquarters. Built on Roblox, Nikeland is an interactive virtual showroom where users can show off their virtual Nike gear and play games. Since its launch, Nikeland has attracted many visitors and, in turn, boosted the commercial value of Nike’s virtual footwear.
Nike followed this up with the acquisition of RTFKT, a leading NFT studio that is now in charge of the brand’s virtual footwear. Before the purchase, RTFKT was already an established metaverse examples brands in the NFT ecosystem. RTFKT is known for its unique digital assets, such as NFT collections Clone-X – a top NFT collection with millions in trade volume – sneakers, collectibles, and more. Since the acquisition, RTFKT has launched CryptoKicks, an NFT collection. In late 2022, Nike launched a web3 shopping platform, dotSwoosh.
Microsoft, The technological metaverse examples brand
With its competitors looking into the metaverse, Microsoft decided to be one of the metaverse examples brands. The technological company invested $70 billion into the metaverse when it acquired Activision Blizzard, the name behind popular franchises like World of Warcraft, Call of Duty, Guitar Hero, and Candy Crush. According to Microsoft’s chief executive Satya Nadella, the acquisition is the brand’s first step towards a Microsoft metaverse.
Unlike Nike, Microsoft is still exploring ways to connect its current products to the metaverse. One attempt was their Microsoft Mesh Platforms, a virtual space for communication and collaboration.
Gucci, One of the best metaverse examples brands
Luxury fashion house Gucci is one of the biggest fashion brands in the world. The brand has constantly innovated with modern tides and appealed to new consumers. With the transformative winds of the metaverse blowing high, the fashion house jumped on the bandwagon ahead of its competition. But the brand is doing more with the metaverse than just selling virtual apparel.
The brand celebrated its 100th anniversary in 2021 by launching the ‘Gucci Garden Archetypes, ’ a two-week virtual experience “that explores and celebrates the house’s inimitable creative vision,” Gucci said in a statement at the time. Gucci followed this with a virtual rendering of its concept store, Vault, in The Sandbox. The virtual store is an interactive place for users to experience the brand’s products and connect with other users.
Louis Vuitton, The game for the metaverse
Contrary to what many might have expected, some of the metaverse examples brands entering the metaverse combine the gaming experiences with their products to attract users. The name Louis Vuitton doesn’t inspire thoughts of anything other than fashion products. Yet, to celebrate its 200th anniversary, luxury fashion house Louis Vuitton released Louis: The game for the metaverse. The action-packed adventure game took users through six virtual worlds while retelling the brand’s history.
While the game retold the brand’s 200 years history, users also got a chance to collect and purchase 30 NFTs within the game. However, the game has been updated frequently to introduce new challenges and rewards to users.
Disney, metaverse marketing examples for entertainment
Disney is a leader in the entertainment industry. The company has strategically crafted its products to appeal to different categories of users. While kids longed for its themed parks and animations, adults trooped to its long-standing blockbuster and superhero movies. Definitely, the brand wouldn’t pass an opportunity to expand its empire into the metaverse.
One of the ways Disney interacts with the metaverse is through virtual tours of their parks and rides. It’s one of the metaverse examples brands, during the pandemic, used its virtual tours to give customers a feel of its locked and inaccessible parks. While the experience couldn’t measure to the metaverse experience, it prepared customers for what to expect when the brand dives deeper into the digital world.
Rumors of an upcoming Disney metaverse have filled the news since last year. Disney’s appointment of a metaverse executive further fuelled speculations in the media. While little is known about the metaverse or how expansive it is, the virtual world will surely bring an immersive experience for Disney’s customers.
Coca-Cola, One of the biggest metaverse marketing examples
With a product that is available in almost every part of the world, Coca-Cola has been one of the biggest brands in the world for years. But with changing tides and interests, the company is trying to shape its business to attract new customers. Coca-Cola is one of the metaverse examples brands that quickly recognized the space’s potential as a way to connect with a younger generation that was beginning to shun soda.
With the metaverse, Coca-Cola showed the world that brands could do more with the metaverse than just gaming, fashion, and entertainment. In 2021, the brand introduced ‘loot boxes’ at the Special Olympics. The loot boxes were virtual goodie bags that contained branded digital wearable NFTs. Coca-Cola followed this up by auctioning NFT collectibles in Decentraland and introducing a virtual drink called ‘Coca-Cola Zero Byte’ into the virtual realm. And after that, they created Pixel Point, a world in Fortnite Creative. In this universe, users can play games and try various virtual flavors.
Hyundai, the automobile industry metaverse examples brands
When it comes to the potential of the metaverse, most conversations focus on gaming and virtual real estate. But the metaverse holds more possibilities for all industries, the automobile industry included. Popular automobile manufacturer Hyundai is one of the first players in the automobile industry to join the metaverse marketing examples. The brand now combines metaverse marketing alongside other tactics to sell its products.
Like most other metaverse examples brands, Hyundai stepped into the metaverse, building on the popularity of the metaverse gaming industry. The company released a game called ‘Hyundai Mobility Adventure’ on Roblox. Asides from entertaining users, the game shows a glimpse of the potential of the future of transportation when combined with the metaverse.
The Hyundai Mobility Adventure is also an interactive space where users can meet and communicate with one another. Users can customize their avatars and explore five virtual spaces offering diverse experiences which familiarize them with Hyundai Motor’s products and future mobility solutions. Hyundai hopes to attract and nurture a long-lasting relationship with younger customers through its game.
Adidas, fashion metaverse marketing examples
Fashion house Adidas is one of the biggest in the world, using the metaverse to innovate and attract new customers. The brand has continuously leveraged technology to establish itself as a leading fashion brand. It’s one of the metaverse examples brands that is connecting with a younger generation with a preference for virtual interaction and spaces. Likewise, the brand uses metaverse marketing as a way to offer its products to virtual world users.
The brand in 2021 stepped into web3 when it partnered with Bored Ape Yacht Club, Gmoney, and Punks Comic to launch ‘Into the Metaverse’ – an NFT collection. The collection contains virtual wearables which users can use to customize their 3D avatars across multiple virtual platforms.
Samsung, rising technology in metaverse examples brands
Tech giant Samsung is one of the brands investing big in the metaverse. Asides from exploring a rising technology, Samsung hopes to attract Gen Z users by offering immersive virtual experiences. The company in January launched its first metaverse store in Decentraland. The virtual store is modeled after its physical store at 837 Washington Street, New York City. Asides from serving as a virtual place where users can view collections, Samsung has blended game features into the store to give users a more immersive experience. More than 120,000 people have visited Samsung’s virtual store since it opened.
Samsung also launched its ‘House of Sam” experience on Decentraland to allow users virtually interact with its products. Likewise, the company launched “Space Tycoon” on Roblox to give users access to a space where they can build Samsung products with raw materials.
Apple, smooth-sailing experience
Compared to its competition, Apple is one of the metaverse examples brands late to the metaverse. Meta Platforms, Samsung, and Microsft have made considerable strides with the metaverse with products and virtual spaces. But if anything is sure, Apple will optimize its metaverse offerings to create a smooth-sailing experience for its users.
The tech giant is reportedly working on a VR headset that would connect users with the metaverse. Little is known about the headset and how it performs compared to its competitors. The headset is expected to launch this 2023 with a high price tag.
What do brands stand to gain from the metaverse marketing?
With the rise of digital technology trends came concepts such as phygital marketing. Top metaverse examples brands use phygital marketing to combine digital and physical tactics to attract new customers. Also, brands now do metaverse marketing to better sell their products to virtual world users. There’s a booming digital economy to tap from. According to an estimate, the market value of the metaverse could go as high as $759 billion by 2026. Added to this estimate is the high number of users trooping into virtual spaces.
Likewise, the interest of the younger generation has pushed metaverse examples brands to innovate. The younger generations are tech-savvy and strongly prefer digital technologies, especially those offering virtual realities. Thus, the metaverse is more than just a platform for games but also a playground of innovation, experimentation, and opportunity. And the earliest birds in the space will have more user share than their competitors.
Also, the possibilities within the metaverse are limitless. Whatever can be thought of can be developed in the metaverse. That feature, for many brands, is an opportunity to innovate around their product and offers. Take, for instance, Coca-Cola offering virtual wearables which preach the gospels of the brand and, at the same time, appeal to the consumer. Another example is Samsung’s virtual space which lets users try to make the company’s gadgets from raw materials.
In the nearest future, digital collectibles will have as much use as real-world items. The symbols of luxury and comfort will evolve too. Rather than flex an expensive Rolex wristwatch, users will flex an NFT PFP, which links to a costly wearable. Instead of an expensive dress for an event, users will purchase virtual luxury outfits with more uses than a traditional dress. For instance, the owner of the virtual dress can loan it out to another user without fear of theft or wreckage. Therefore, metaverse marketing examples must innovate around the metaverse wave to generate more revenue and get more customers.
Conclusion of metaverse examples brands
The metaverse is still in its infancy, and no one knows how expansive the technology will be in the future. As the metaverse develops, so will metaverse examples brands continue to innovate their products as they strive to capture new customer bases and improve user experience.
FAQs about metaverse marketing examples
What brands are in the metaverse?
There are several brands in the metaverse offering virtual experiences to their users. Nike, Microsoft, Adidas are metaverse examples brands innovating with the metaverse.
Believe it or not, almost every industry/sector is already in the metaverse, from sporting leagues to fashion brands, tech giants, tourism, Casinos, and much more.
Of course, you can. Everyone can do with the metaverse as they wish. If you sell a product, you can also create a virtual space where your customers can come to and try out your digital collectibles.
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