In an effort to expand its position in the metaverse, Maruti Suzuki India Limited (MSIL) has revealed the creation of ARENAVerse, a Metaverse platform for the company’s ARENA showroom network. The company is now the second Indian automaker to achieve this milestone, following Mahindra. Users of ARENAVerse will be able to interact with Maruti Suzuki autos in a lifelike virtual world.
For clients to experience the ARENAverse, the firm has equipped more than 700 Maruti Suzuki ARENA main shops throughout India with Virtual Reality (VR) devices. The web-version of ARENAVerse will also be available via the Maruti Suzuki ARENA website in web browsers.
Mr. Shashank Srivastava, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, said, “At Maruti Suzuki, we have ensured that our already strong digital journey is further fortified to suit the requirements of new-age customers. We set the wheels of the metaverse in motion with NEXAverse which has been a resounding success, with over 10,000 bookings for the Grand Vitara coming from the NEXAverse alone. With ARENAVerse, we have taken this digital journey a notch up, by bringing the country’s largest auto retail network ARENA to the Metaverse and ensuring that our customers’ digital experiences are as personalised and dynamic as possible.”
In 2021, the firm will have digitized twenty-four out of twenty-six car-buying steps and allowed its ecosystem to react simultaneously for a seamless end-to-end experience. To move toward digitization, the company launched the Suzuki Smart Finance service, the ‘MS Chatbot’ and the ‘S-Assist’ features.
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