Liverpool FC is the first Premier League team to sell virtual clothing in the Meta Avatars Store on Facebook, Messenger, Instagram, and, later this year, in virtual reality.
“LFC digital apparel can be bought in the Meta Avatars Store on Facebook and Instagram in the US, Canada, Mexico, Thailand, Spain, Italy, and the UK,” said the announcement.
Drew Crisp, SVP for digital at Liverpool Football Club, said, “We’re incredibly excited to be the first Premier League club with our own Meta Avatars. This is another fantastic opportunity for our global fanbase to digitally engage with Liverpool Football Club and create their own individual club-colored avatars.”
Fans of the Reds can dress their digital avatars in the bold, no-nonsense home kit or the iridescent, multicolored away kit from the 2022–23 season, as well as LFC’s own-label lifestyle line.
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