Gucci, an Italian company that makes clothes and leather goods, is holding its own metaverse event in The Sandbox. By creating the first major virtual environment in the metaverse, the fashion house made history.
“Gucci Vault Land” will be a part of the Gucci experience. It is an experimental place where guests can play games and get NFTs to learn about the history of the fashion label.
The metaverse is a persistent, interactive, and linked online space that is used by millions of people all over the world. Morgan Stanley, an investment firm, thinks that clothing sales will go up by $50 billion by 2030. Exploration of the Gucci Vault Land Gucci has a great reputation as a leader when it comes to new technologies like Web3 and the metaverse.
As of May 2021, Gucci was the first high-end company to combine an NFT with an interactive Roblox experience called Gucci Garden. From October 27 to November 9, you could play the new Gucci Vault Land. It was built on the Sandbox, which is a virtual environment where players can own, develop, and make money from their game materials and experiences within a large virtual globe.
In The Sandbox metaverse, they can use the Gucci Vault Aura NFTs items to dress up their avatars.
Brands like Gucci are jumping on the avatar bandwagon by creating immersive fan experiences and lines of avatar clothing and accessories.
When metaverses are built, brands get a lot of benefits, such as:
The high profit margins of making digital items that can be sold for much less than their physical counterparts and can be copied as many times as needed for free. Getting access to a younger group of customers who don’t usually buy expensive items.
After trying out a company’s high-end services in the metaverse, people might be interested in buying its real-world products.
Ability to test designs in the metaverse before committing to making them in the real world
We can help solve the problem of too many physical luxury goods by making less of them and storing them less. Companies are coming up with new ways to make money, like bringing back old products.
In the future, smart certificates and NFTs could be used to trade virtual goods, which could lead to ongoing royalties and income sharing. Gucci CEO Marco Bizzarri told Vogue Business thay Gucci is not afraid to be the first mover in many industries, and it will continue to take this approach and question the status quo.
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