Big food brands seem to be hinting that they will soon offer virtual food, drinks, and restaurant services.
Several food companies have recently started to position themselves in the Web3 ecosystem by filing trademark applications for the Metaverse and NFTs.
Mike Kondoudis, a registered trademark attorney, tweeted on Oct. 12 that Kraft Foods Group had filed a trademark for its famous hot dog-shaped Weinermobile. The brand aims to expand into NFTs, digital tokens, virtual goods, NFT marketplaces, virtual food, drinks, and restaurants, according to the filing.
The trademark application hinted that Kraft Foods Group also wants to run a virtual restaurant and offer home delivery of virtual goods in both the real and virtual worlds.
On October 6, In-N-Out Burger, a famous food brand and fast food chain, filed a similar trademark application. They plan to open an online store that sells virtual goods, like food, drinks, and other brand-related items that can be used in online virtual worlds.
According to the trademark application, In-N-Out Burger plans to offer “temporary use of online non-downloadable software for users to access, transmit, exchange, and establish ownership of virtual goods, blockchain tokens, nonfungible tokens, digital media, digital files, and digital assets in the field of food, beverages, restaurants, and merchandise.”
Mike Kondoudis also said on Oct. 10 that Del Monte Foods had filed eight trademark applications for its main brands “Del Monte” and “The Del Monte Sheild,” with plans to make NFTs, NFT-backed media, online virtual marketplaces, virtual restaurants, stores, foods, and drinks.
In the trademark application, Del Monte Foods also said that it wants to move into the Web3 software market. The application says that the brand will make “software for uploading, transmitting, publishing, storing, managing, verifying, authenticating, and communicating digital currency, crypto-collectibles, digital tokens, digital files, images, sound recordings, video recordings, virtual objects, and virtual products and services.”
As a revealed in September, there have been an increasing number of U.S. trademark applications for cryptocurrencies, nonfungible tokens (NFTs), Web3, and the Metaverse in the last year.
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