On November 13, Floyd Mayweather Jr. vs. Deji Olatunji was the main event at the Global Titans event in Dubai, UAE. This was the first time a boxing event was streamed live in the Metaverse.
MetaVerseBooks was one of the first firms to create a fully functional entertainment platform in the metaverse, and it was responsible for streaming the fight. The price of a ticket to go to the event in MVB Worlds metaverse and watch it was $14.99.
In the metaverse, it was said that the Floyd Mayweather fight was a big success, and the company will begin promoting the second Mayweather fight in December for the fight in February.
Delence A. Sheares Sr., CEO of MetaVerseBooks commented prior to the event. “We are delighted to be the first tech company to put on a world-class boxing match in the metaverse and make history with Floyd Mayweather.”
“MetaVerseBooks, our new, cutting edge metaverse system, featuring Unreal 5 engine operating on the web, was the next natural extension of my family’s continued quest to remain on the cutting edge of all digital technologies.”
The arena is made to offer virtual experiences that can’t be found anywhere else, like concerts, comedy, sports, corporate events, performance art, and more. Performers’ movements are recorded in a studio before the show and used to make life-identical avatars that give the audience a more immersive experience in the virtual world. In the productions, you can see every nuance and subtlety of their performance.
Soga World, the web3 company that created the event’s strategy and works to bring brands and talent to the space, which in the past has included U.K. rapper Aitch’s first chart-eligible NFT release and a partnership with U.S. musician Ne-Yo to create his own NFT ticketing platform, mentioned via their Director Of Collaborations Jess Monroe: “The importance of this event showing in the Metaverse at this scale is hugely significant for fans, fighters, the boxing community and sports brands globally. This is the beginning of the future and how humans will soon interact regularly with sports stars, brands and events. A fan-driven, immersive experience.”
“From a tech perspective, the next step will be for the boxers to actually fight within the Metaverse. NFT betting within that framework, filming in XR for instant replay at multiple angles, Bluetooth mouthguards measuring speed and force of punches. It’s very exciting to think of what is coming.”
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