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Fashion powerhouse Lacoste files 5 trademarks for metaverse-compatible brand

Lacoste, a well-known fashion company, has broadened its reach into the metaverse by filing trademark applications for its new Champs-Elysees line of clothing, jewelry, and luggage. This line was released in July 2022 as a brand that fits in with the cryptocurrency industry.

Specifically, non-fungible token (NFT) and metaverse-licensed trademark attorney Michael Kondoudis tweeted on February 22 that the clothing brand’s filings with the United States Patent and Trademark Office (USPTO) from February 17 had been revealed.

According to the information shared by the attorney, the trademark filings cover NFTs, crypto transaction software, virtual clothing, footwear, eyewear, sports gear, stores for virtual goods, extended reality virtual environments, advertising, education, and the provision of virtual real estate services.

Metaverse and well-known brands

Notably, the fashion industry’s love affair with blockchain, the technology behind the metaverse and cryptocurrencies, goes back a long way. Luxury watchmakers like Tag Heuer and Hublot accept crypto as payment, and other watchmakers and fashion brands like Yves Saint Laurent, Hermès, Victoria’s Secret, and Rolex have filed for NFT and metaverse trademarks.

Finbold has reported that big firms in other businesses are also jumping on the crypto trademarking bandwagon. These include payment giant Visa (NYSE: V), motor racing company Formula One, multinational automotive corporation Mercedes-Benz, American banking giant JPMorgan (NYSE: JPM), global Whisky brand Jack Daniels, football clubs Barcelona and Real Madrid, singer Celine Dion, and many more, as Finbold has reported.

Even though the number of new trademark applications for NFTs and related goods and services has been going down since March, there were still 7,746 of them in 2022, which is 260% more than the year before. There were also 5,850 new trademark applications for the metaverse in 2022, which is 200% more than the year before.

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