E-verse, a Singapore-based blockchain super eco-system, recently organized the largest Metaverse concert “Musically Yours by the Kakkars” with India’s number one top streaming artist Neha Kakkar and singer song-writer Tony Kakkar, who have a combined fan base of over 100 million. In addition to their global fame, this was the first time ever that the famous siblings performed together in a Metaverse, ensuring their success.
The ticketed concert, which was live-streamed at nehatony.everseapp.com, was a celebration of Bollywood fandom and innovative technology.
It offers a variety of premium-built experiences to die-hard fans of the stars by integrating real-world and Metaverse encounters into a seamless atmosphere.
“It was a breakthrough metaverse event as E-Verse continues to trailblaze web3 utility and entertainment. We do what enhances human experiences, not just for technology’s sake. We have now a proven new way to delight fans” says Sithi Srichawla, CEO of E-verse.
As soon as they accessed the platform, fans were able to build their own avatars and explore E-Verse city, which was a large-scale Metaverse playground custom-built around a giant Neha and Tony concert hall. People could walk or ride the E-verse hover bike, as well as participate in a number of sponsored game stations to gain tokens and free tickets.
On the day of the event, audiences were transported from the Metaverse setting into the concert, where Neha and Tony sang their greatest hits, including Manali Trance, Kala Chasma, and Dheeme Dheeme, against the backdrop of the fairytale castles and blue valleys of a faraway world. VIP ticket holders were provided with a once-in-a-lifetime opportunity to dance alongside Neha and Tony as virtual backup dancers on the concert stage, participate in a global chat, and send emoticons to the performers.
“It was extravagant, exciting, and very engaging. I danced with Neha and Tony right there on the metaverse stage as if I was there in person. That was the ultimate highlight for me.” Says Aishwarya Verma, a die-hard Neha fan.
In an effort to combine the Web2 and Web3 worlds, E-verse introduced NFT ticketing for the first time on the Indian market, in addition to standard e-ticketing. This was made possible by the Caduceus and ThunderCore blockchains, who donated their innovative solutions to enable Neha and Tony’s fans to purchase collectible NFT tickets and join the event with a simple wallet connection.
Chris Wang, the CEO and Co-Founder of ThunderCore, stated “The Neha and Tony Metaverse Concert was just the start of the mission for ThunderCore and E-verse to bring about mass adoption of blockchain technology with an enormous user acquisition pipeline. There are some big projects still in progress, stay tuned!”
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