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Metaverse News

Dubai’s first virtual mall eventually opens on Decentraland

On Decentraland, the leading metaverse platform, The Mall of the Metaverse will represent Majid Al Futtaim.

The Mall of the Metaverse will eventually open to those seeking richer digital experiences encompassing retail, entertainment, and leisure alternatives after thorough testing.

The mall houses a number of different retailers and services, including Carrefour, VOX Theaters, THAT Concept Store, Ghawali, and the Samsung Store.

As the group “closely” evaluates customer preferences, the mall, which was unveiled during the World Government Summit, is still in its infancy.

Khalifa bin Braik, chief executive officer of Majid Al Futtaim Asset Management said that without a doubt a great appeal for clients who seek digital experiences from their most cherished companies

Fatima Zada, head of Omnichannels and Digital for Majid Al Futtaim Shopping Malls, thinks the attraction of digital experiences has grown.

“We work to leverage behavioural science and data to deliver customers what they want and desire. Our swift consumer observations, followed by an action plan and a series of testing stages, has now led to a fully-fledged project that is a step ahead of online shopping — Mall of the Metaverse.”

Three healthcare organizations in the UAE have joined the metaverse and are developing the technology there. A year ago, The Dubai Mall showcased Etisalat in the metaverse.

Dubai’s metaverse strategy seeks to create $4 billion in revenue and 40,000 virtual jobs in five years.

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About MahKa

Dubai's first virtual mall eventually opens on DecentralandMahKa loves exploring the decentralized world. She writes about NFTs, the metaverse, Web3 and similar topics.

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