The animation studio Golden Wolf will be bought by the Web3 media and entertainment company Doodles, and back into metaverse news.
The Doodles franchise began in October 2021 as a collection of digital collectibles based on characters created by artist Burnt, whose real name is Scott Martin. Since then, it has grown to include animation, gaming, merchandise, music, and live events. With the purchase of Golden Wolf, it is putting more of its attention on its own content.
What will the Doodle’s purpose be?
The deal will be done in the next few weeks, but no one knows how much it will cost. The team from Golden Wolf will join Doodles when everything is done. Ingi Erlingsson will become the Chief Content Officer for Doodles. He is the CEO and founder of Golden Wolf. He will also keep running the offices of Golden Wolf in London and New York.
Also, Doodles will use the strategic partnership between Golden Wolf and creative studio Psyop to form a new company called Active Ingredient. This initiative will try to “reinvent storytelling and the tools used to make it a reality” by making new tools and techniques for marketers, filmmakers, and producers. These will be made possible by advances in AI and blockchain technology.
What will happen next?
As part of the deal, Psyop will invest in Doodles, which has Pharrell Williams on its board. Golden Wolf is known for making extra content for the Adult Swim animated show Rick and Morty. “Living in the space between irreverent humor, intensely dynamic action, and psychedelia,” is how the company describes its style. It has also made content for Disney, Illumination, Nike, Facebook, and other companies, and it is putting more effort into making longer-form original content.
“This partnership will unlock boundless potential within each of our businesses, accelerating our goal of redefining entertainment through engaging storytelling and worlds,” said Erlingsson.
“Web3 is powering a new generation of collecting, fandom, and consumer mindset,” said Julian Holguin, CEO of Doodles. “This investment is a move that advances our strategic priorities of creating world class content, leveraging technology to incubate new formats and ultimately, spreading joy to millions around the world.”
Holguin added: “Golden Wolf will produce always on content that is distributed through social channels for Doodles and we are already in the process of developing longer-form content, and we will incubate new IP – some in partnership with well-established Hollywood creatives. Some of these initiatives will lead with Web3 and some will not.”
IMPORTANT DISCLAIMER: All content provided on this website, any hyperlinked sites, social media accounts and other platforms is for general information only and has been procured from third party sources. We make no warranties of any kind regarding this content. None of the content should be interpreted as financial, legal, or other advice meant to be relied on for any purpose. Any use or reliance on this content is done at your own risk and discretion. It is your responsibility to conduct research, review, analyze, and verify the content before relying on it.
