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DOGAM Gets $14 Million for Mass Market Web3 Mobile Game

Along with Bpifrance, Blockchain Founders Fund, Wagram Capital, and other family offices, XAnge led the $7M seed extension. DOGAM received $6 million in January 2022 from Ubisoft, Animoca Brands, The Sandbox co-founders, Draper Goren Holm, Tezos, GSR, and other strategic investors.

Thanks to the first funding, DOGAM and GAP were able to sell 12,000 NFTs worth of dog avatars and accessories. Over 200,000 dog lovers have joined DOGAM in less than a year. DOGAM’s diverse, 30-year-old “Dogamers” hail from more than 80 countries.

The 40-person team developed “DOGA House,” its first smartphone application, for Dogam NFT owners. After two weeks, 70% of DOGA House gamers now play everyday. The application enables doggamers to find and interact with their NFT puppies. The iOS and Android program allows users to earn $DOGA by playing, feeding, loving, and walking their DOGAM-universe pets.

$DOGA can be spent on the purchase or sale of NFT avatars, accessories, and DOGAM events. Owners of $DOGA will soon be able to exchange it for apparel, accessories, and tickets to real and virtual events.

DOGAM has 12,000 NFT companions over four rarity levels. Popular breeds such as the Shiba Inu, Corgi, and Australian Shepherd are among the 15 Dogam. 2023 brings new breeds. Owners of Dogam may breed virtual pets with a new ability. DOGAM expects their community to produce 100,000 different Dogam NFTs by 2023.

In the coming months, DOGAM plans to implement Dogam avatar customization with sponsored products, gaming environment development, new animations and interactions, augmented reality, mini-games, and Dogamer competitions.

The company will launch a mobile game in 2023 that allows Dogamers to enjoy their virtual pets.

“With DOGAMÍ, we aspire to lead the industry in developing a scalable entertainment experience that transcends the Web3 space. We believe that our approach of combining an engaged community, compelling storytelling and true digital ownership is a crucial pillar of our early successes and we continue to capitalize on that. We are particularly happy to receive support from highly legitimate European investors like XAnge and Bpifrance which is an important signal for the Web3 gaming space as a whole,” Max Stockl, co-founder and chief executive officer stated.

“We are excited to be developing an original intellectual property that blends world-building, unique environments, and authentic characters to create a truly immersive experience. Our brand, born in Web3, will deliver media experiences through NFTs, allowing audiences to connect with our world in new and exciting ways.” Kris Penseyres, co-founder and chief marketing officer

“Our team has performed extremely well in developing a relatable product that appeals to a broad audience. Consequently, this enabled us to grow our community organically to more than 200,000 members who share a passion for dogs and the DOGAMÍ brand. We believe that this is a very strong foundation for the next years to come” Adrien Magdelaine, Co-founder & COO said.

As a long term investor, XAnge is glad to strengthen its support for the DOGAMÍ team. We believe that Web3 gaming is now entering a new era in which the experience should meet Web2 gaming standards. Congratulations to the whole DOGAMÍ team for aiming high on that aspect. We are looking forward to seeing the progress that will happen in 2023 onwards, especially when we reach a bull market again.” Alexis du Peloux, Partner at XAnge

“Bpifrance is delighted to support DOGAMÍ, an emblematic player in the Web3 ecosystem, in its next stage of development. This transaction is fully in line with our ambition to support and accelerate the French creative industries through our “French Touch” plan. In less than a year, the teams have built a powerful and committed community of over 200,000 people paving the way for a global IP. What’s next promises to be exciting!” – Guillaume Simonaire, Principal at Bpifrance


DOGAM, the first mass-market NFT Web3 AR mobile game, allows you to raise a 3D dog and earn its own currency, $DOGA. Max Stockl (CEO, previously Boston Consulting Group), Adrien Magdelaine (COO, Wamiz, pet industry serial entrepreneur), Kristofer D. Penseyres (CBO, Sony Pictures, Branding & Partnership Expert), and Bilal El Alamy co-founded the company in the middle of 2021. (CTO, Blockchain serial entrepreneur). Art Director Gregory Magdoux is in charge of a forty-member European team (previously Ubisoft). $14M was contributed by Ubisoft, Animoca Brands, The Sandbox co-founders, and XAnge. DOGAM’s maiden NFT drop of 12,000 dog avatars sold out within hours, making them the largest NFT platform on the Tezos blockchain.

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