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Disney Star to launch Starverse in India during IPL 2023

After months of testing the proof of concept, a senior company executive says that Disney Star, the Indian branch of the American media company Walt Disney Corporate, is about to launch its metaverse platform Starverse. We hear about Disney Star in the metaverse news today.

The 2023 Indian Premier League season will come out at the same time as Starverse (IPL).

The metaverse technology will help Disney Star add more digital content for sports fans, who spend a lot of time on their second screens during live sports events.

“Our metaverse is called the Starverse and the first iteration of this is an immersive 3D ecosystem for the sports fan. The sports genre organically lends itself to a multi-platform, multi-modal and communal experience,” the person in charge of sports at Disney Star, Sanjog Gupta, told ET. He said that the proof of concept for Starverse was used at the Asia Cup and ICC T20 World Cup last year.

“This will be the first time we will allow users at scale to enter the Starverse. We wanted to roll out the final version after testing features and understanding user behaviour in a 3D ecosystem,” Gupta said so.

So that as many people as possible can use it, the platform will be available through the mobile web. “The problem with an app is that it can only be used by fans who have downloaded it,” Gupta said.

The metaverse is an open-source platform that doesn’t have a central control point and can work with other systems. People have said that it is the best computer thing ever made. Users can talk to each other in real time in a virtual world that is always on.

Starverse would be different from all other metaverse projects in India so far because it would always be on. “The problem with an app is that the experience will be restricted to those fans who have downloaded it,” Gupta said.

Gupta says that Disney Star is working with a lot of different companies to build the Starverse, and that “three different firms are working on the tech backend, 3D models and environments, and making the experience more like a game.”

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About MahKa

Disney Star to launch Starverse in India during IPL 2023MahKa loves exploring the decentralized world. She writes about NFTs, the metaverse, Web3 and similar topics.

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