Just in time for Halloween, one of the most popular brands in the world has released a new immersive metaverse experience. Fans all over the world are eager to interact with one of their favorite snack icons.
This week, Frito-Lay showed off Chesterville, a new digital suburb with a Cheetos theme that is part of Meta’s Horizon Worlds. Frito-Lay is a fast food brand owned by PepsiCo, Inc. It is worth $10 billion, and this is the first time the brand has tried virtual reality.
there is a talk with the Senior Vice President of Marketing at Frito-Lay, about how her company is getting into the metaverse and what opportunities she sees for brands that want to give their fans more immersive experiences.
As part of the game, you can do things around the neighborhood to fill up the “mischief meter” in Chesterville.
Using the Flamin’ Hot Cheetos accelerator to speed up. The end goal of the game is to get into Cheetos Hill’s scary mansion, where fans can vote for their favorite “ghost of Cheetos’ past” to help bring back a flavor that is no longer sold.
Fans can choose between Cheetos Flamin’ Hot Pepper Puffs, Cheetos Flamin’ Hot Chipotle Ranch, or Cheetos Nashville Hot snacks to bring back to life. “Cheetos has a group of young, devoted fans,” says Stacy. “The brand is actually about bringing playful mischief to life, so when we thought about when to enter the Metaverse, we thought a really fun time would be Halloween because it allows us to bring the spirit of the brand to life in a way that will add value in the metaverse environment.” What’s Next in the Metaverse for Frito-Lay? Stacy thinks that more and more brands will join the metaverse in the future.
After this first experience in Chesterville, Frito-Lay is thinking of new ways to give their fans more immersive experiences. Chesterville will live on, and Frito-Lay would also like to give their fans a “farm-to-bag” experience. The brand wants to show how its products are made, from getting the potato out of the ground to making a product you can buy off the shelf.
There may be ways to bring people into the metaverse and let them experience the whole lifecycle of a product. The company is also thinking about making new NFTs for people who like Cheetos.
Stacy says, “We will give our fans exclusive experiences that they can’t find in other places,” Stacy says. “I’m hopeful that as the metaverse and Web3 advance, we will still be able to deliver the same brand value and experiences that people expect from their favorite brands. I’m very hopeful for what metaverse technology will unlock.”
Here is where you can watch Stacy’s whole conversation with Frito-Senior Lay’s Vice President of Marketing
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