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Building the Link Between Casual Gamers and the Metaverse

Web3, GameFi, and Metaverse all face the same exciting challenge: getting a lot of casual gamers to use them. The most recent research shows that there are at least 2.2 billion mobile gamers and 250 million console gamers in the world. Since blockchain technology was introduced, Metaverses have come a long way. Now, experts say that around 400 million people play Metaverse games every month.

What’s interesting is how Metaverses tries to get casual gamers to take the small step, play their games, and build a relationship with them in the process. In this article, we’ll look at how new gaming experiences, player ownership, long-term gameplay design, and easy access for everyone are creating a new casual gaming culture that will take market share away from mobile puzzle games and consoles.

Many of us played console games as kids and fought the main boss over and over, played our favorite sports games over and over, or shot enemies on the same maps over and over. If we’re being honest, it might be a little boring, but what else could we do? With traditional boxed games, the focus was on making each new title look better than the last. Only a few development studios really digged into the minds of gamers to make games that changed over time and kept players interested for years.

Already, with Web3 gaming, we’re where our inner child always wanted to be. Games that are constantly updated with cool new features, that keep changing and challenging the player, and that offer new ways to play that Web2 and old-school games just can’t. With play-to-earn (P2E) gaming models, players have a bigger stake in their actual gameplay and play for more than just pride. NFT collectibles are more than just a badge of honor or rank; they also help the gaming economy as a whole by giving special access to gated content (like events and tournaments) and giving the gaming world a whole new set of uses.

More things to do than ever besides the games

Metaverses are virtual worlds where people can share experiences, and games are a big part of the entertainment. Some projects, like The Nemesis, are also focused on hosting concerts and events, while others are made with education, creativity, or community in mind. But it needs to be known that gaming is starting a revolution in the metaverse and putting it at the forefront of innovation and technological progress.

Recent research on how people in the US use metaverses found that, in addition to playing games:

28% of users take part in recreations of real-life or social events online.

27% of players watch in-game movies, TV shows, and previews.

22% of people use Metaverses as a place to hang out with friends and meet new people.

20% go to concerts in the game.

17% of people buy things from online stores and markets.

14% attend in-game meetings.

13% of people go to digital versions of places in the real world.

11% of people use the metaverse to learn.

Ownership, trading, and other strategies for Web3 gaming

In Web2 metaverses such as Minecraft, Roblox, GTA V, and Fortnite, you can buy things with real-world money, decorate your avatar, and talk to other people online, but you can’t own anything. You can spend but not make money. You can own, but there aren’t many benefits to owning.It’s mostly for looks. The idea of land ownership is added to Web3 metaverses such as Gala, The Nemesis, Bloktopia, and dozens of others. This adds an interesting new strategic element for casual gamers to enjoy. Some gamers may be used to owning land, like in Minecraft, but with cryptocurrency-based economics, it’s possible to build on, rent out, and sell land to make real money. Both experts and beginners will quickly see the opportunity and find the best way to take advantage of it.

The way that The Nemesis uses macroeconomics is very interesting. You can also sell products and services, host events, and make P2P value exchanges with real rewards. Land ownership based on NFTs comes with unique NFT companions that can move in. Even more interesting for a casual gamer coming into this metaverse might be the fact that each planet has its own characteristics, which means that the land and companions have different relationships with features and gameplay. Everything can change in the gaming world, so it pays to be involved.

Building Long-Term Gameplay Metaverses

As already noted, Web2 gaming was focused about developing fresh games to foster a strong relationship between companies and players. The old paradigm is exemplified by companies like EA Sports (FIFA, Madden), Rockstar Games (GTA Series), and Activision (Call of Duty, Crash Bandicoot). This design philosophy frequently resulted in games having an extraordinarily short shelf life; titles would frequently end up in the second-hand bargain bin barely months after release.

With Web3 and building the metaverse, the approach is turned around. Make one ecosystem where players will stay for years and years by adding new layers, updates, features, token utilities, events, rewards, and so much more. No longer is long-term gameplay guaranteed by making new games with better graphics and stories, but by improving the quality, fun, and rewards of the metaverse as a whole. As more people join and interact with metaverses, builders are able to create bigger and better things. This is called symbiotic growth.

Minecraft, Roblox, The Sims, and Skyrim have shown that players are more likely to stick with a game if they can buy their own land and build on it. This lets them play the role of an architect and go on all kinds of customization journeys. When you combine this idea with things such as earning models, NFT artwork integrations, the role of fashion and identity, and marketplaces for just about everything, Web3 metaverses like The Nemesis are more likely to attract long-term players than new rinse and repeat Web2 titles.

All People Can Get In

One of the hardest things about Web3 gaming is making sure that metaverses are easy for people all over the world to find, join, and start using. Players want to play right away, quickly get started, and not have to jump through too many hoops. They also want to be able to play on their phones with the same level of experience as on their computers.

Keeping the front end easy for people of all ages and skill levels to use is what will get new users to jump in and start playing. The Nemesis solved this problem by making their game playable in a browser and letting new players jump in and try it out without having to sign up for an account first. First-time users don’t need to download anything, connect to an app store, or link their wallet. Users will need to link a wallet and make an account to get the full experience, but the first step is so easy that anyone can start enjoying their 3D environments and virtual adventures with just a click.

The bond is getting stronger

When it comes to bringing casual gamers into their ecosystem, metaverses are having a lot of success and momentum, and this is just the beginning of a long and exciting journey. GameFi is already starting to gain market share, be talked about, and earn a place at the forefront of innovation, but they need to keep researching gamer psychology to figure out what makes them appealing. Many games will find out that just having a P2E model or adding NFTs is not enough. There’s something much bigger at play here, which is the chance to give users a game that grows and changes, gives them rewards for playing, and gives them a variety of ways to have fun and express themselves online.

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About Daniel P.

Building the Link Between Casual Gamers and the MetaverseDaniel is a Web content creator and technical writer who loves talking about Web3, NFTs and other blockchain-related topic and news.

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