AXA France is the first insurance company and bank to enter the virtual world with the launch of “Axadia” in the Metaverse. AXA NFT search can be done by visitors.
According to a recent press release, the insurance company AXA France has launched its “Axadia” meta-gaming experience in The Sandbox metaverse. This will allow the general public to learn about the company’s goal, values, recruitment, and social responsibilities (in French).
The biggest insurance company in France says that this has never happened before in the insurance or banking industries. According to finews.com , AXA has joined other companies in entering the Metaverse, which is expected to become a $5 trillion market by the end of the decade. The experience can be had until March 1 at axadia.fr.
According to finews.com , the Metaverse got its first Swiss bank office in September of last year, when Sygnum Bank said it would open a branch in the virtual version of New York’s Times Square and welcome visitors with a “crypto punk.” Last year, private bank Julius Baer dipped its toes into the Metaverse by making a game called “Be Baer Challenge” on the Roblox platform. This was done to attract tech-savvy people.
The Knowledge of Axadia
Now, AXA France is also a member. When you go to Axadia’s part of The Sandbox’s metaverse, you can explore several floors, including a recruitment area where players are put through tests of their strength and bravery. The innovation space is for people who would rather work together than compete, while the rooftop adventure shows AXA’s responsibilities to society and the environment. There is also a museum where people can learn about the history of the company.
As a nod to the job of insurance companies, there is also a secret level at the end where lucky explorers can get an AXA non-fungible token (NFT) in the shape of a shield.
At the end of the Sandbox season, the NFT AXA Shield will be given to 25 competitors who were chosen at random.
Play to Help
There is also another reason to take part. If 10,000 people finish the Axadia experience by March 1, the AXA Hearts in Action association will give 10,000 euros to the Emmaues Connect association. Emmaues Connect works to keep the most vulnerable people from becoming digitally and socially isolated.
“Being the number one insurer in France requires us to remain a pioneer in technological innovation and therefore to explore the new worlds in which the future of our sector may be played out. We continue to learn from those who are building and implementing the technologies of tomorrow. With the launch of AXADIA, our parcel of The Sandbox metaverse, we are taking a new step in learning about this new world and understanding its challenges” said Patrick Cohen, CEO of AXA France.
Content Source: finews.com
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