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Automakers, fashion giants, and pet food companies pursue Web3 trademarks

Recent trademark filings have covered automotive, clothing, and fast-moving consumer products.

Multinational corporations do not appear to have slowed down their trademark applications covering Web3, crypto, nonfungible tokens (NFTs), and the metaverse despite a general decline in related markets.

In February, companies like General Motors, Lacoste, and Walmart filed trademark applications related to the Web3. Even more happened in January.

The car company General Motors filed two new trademark applications on Feb. 16 for its Chevrolet and Cadillac brands. This was one of the most recent NFT filings.

According to the filing, the company is interested in NFTs that can be used to download digital media files with collectible artwork, text, audio, and video.

The French clothing company Lacoste filed five trademark applications for “CHAMPS-ELYSEES” the next day, on February 17. The plans for NFTs, crypto transaction software, virtual clothing, stores for virtual goods, and services for virtual real estate are described in the applications.

Mike Kondoudis, a USPTO-licensed trademark attorney, announced on Twitter at the beginning of February that Walmart had filed trademark applications for the “SamsClub” name and logo.

The retail giant announced plans for NFTs, blockchain software, virtual reality healthcare, cryptocurrency trading, brokerage services, and financial services.

Pet food firm Pedigree, insurance company Nationwide, Irish distillers Jameson, French fashion giant Yves Saint-Laurent, and the National Geographic Society, among others, all filed trademark applications relating to Web3, NFT, the metaverse, and cryptocurrencies in January.

In addition, despite the bear market, a record number of trademark applications for NFTs, metaverse, and crypto-related products were filed in 2022, according to the intellectual property attorney.

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About Tina

Automakers, fashion giants, and pet food companies pursue Web3 trademarksTina concentrates on all matters related to NFT and Web3. Tina uses social media to spot NFT trends and report unique news.

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