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AMTD IDEA Group, Sandbox announce Official & Long-Term Partnership

Leading AMTD Digital Inc., L’OFFICIEL SAS Inc., and The Sandbox announce a long-term agreement to develop a comprehensive cultural and fashion offer for the platform based in the metaverse (NYSE: AMTD; SGX: HKB). Here’s metaverse news about the virtual world of the massively popular game, The Sandbox.

In March 2023, L’OFFICIEL, the 100-year-old French fashion and luxury media outlet owned by AMTD IDEA Group, will launch a new gaming environment entitled The Sandbox. As part of the next season of the game, The AMTD L’OFFICIEL LAND will develop into a hub for AMTD L’OFFICIEL fashion and culture that is open to all players of The Sandbox. A revolutionary gaming experience in the field of fashion will be created as a result of this long-term partnership between the two businesses.

What does this partnership mean for The Sandbox?


“I am delighted to enter this strategic partnership with The Sandbox. We are gladly opening up the AMTD L’Officiel Culture & Fashion Hub in The Sandbox with a shared ambition to create new immersive and digital experiences for our global audience,” said Calvin Choi, Chairman of AMTD and L’OFFICIEL.

The alliance intends to establish a long-term vision for Web3 for AMTD group firms and make fashion and culture more accessible to the global fashion community globally. The AMTD L’Officiel Culture & Fashion hub is the first location on The Sandbox to offer a global perspective on fashion and culture.

“The Sandbox has revolutionized what we believe the metaverse can become and can provide, while L’OFFICIEL keeps pushing the boundaries of content as it integrates a full experience in The Sandbox. This new partnership will allow us to rethink and showcase how Fashion and Culture exist in Web3.”

“To see AMTD together with L’OFFICIEL entering The Sandbox with such a fully immersive experience confirms our strategy and desire of partnering with the best brands in the world. We are excited to seal a long-term partnership with AMTD and join hands with AMTD and L’OFFICIEL to build the first-ever space on The Sandbox for a digital fashion hub and new talents discovery, and present the experience together in Davos,” stated Arthur Madrid and Sebastien Borget, co-founders and CEO and COO, respectively, of The Sandbox.

Both organizations will provide the inaugural AMTD L’Officiel experience to guests from around the world for the 2023 World Economic Forum in Davos. This will be followed by panel discussions and the AMTD DAVOS DAY 3.0 event at its AMTD L’Officiel residence on 49 Promenade.

About AMTD IDEA Group

A leading Asian financial institution and digital solutions provider, AMTD IDEA Group (previously AMTD International Inc.; NYSE: AMTD; SGX: HKB), connects businesses and investors from Asia, particularly China, Hong Kong, and the ASEAN markets, with international capital markets. Its comprehensive one-stop platform for financial services and digital solutions responds to clients’ various and interconnected digital and financial needs during all stages of their life cycles. AMTD IDEA Group is ideally positioned as an active super-connector between clients, business partners, investee firms, and investors, connecting the East and the West, by using its deep roots in Asia and its distinctive ecosystem, the “AMTD SpiderNet.”

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About MahKa

AMTD IDEA Group, Sandbox announce Official & Long-Term PartnershipMahKa loves exploring the decentralized world. She writes about NFTs, the metaverse, Web3 and similar topics.

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