Nowadays, business news dedicates a main column to metaverse. You may regularly see the name Marker Zuckerberg on the front page of a magazine or newspaper talking about Facebook and metaverse, or Satya Nadella explaining about the future of metaverse.
While still being defined and developed, metaverse is also supported and advertised by a number of prominent influencers in the effort to educate, advise and guide people following metaverse trends.
In the following, we introduce the most popular metaverse influencers you should follow in 2023 to keep update with changes and challenges in metaverse.
What is the Metaverse?
Metaverse is defined as a collection of 3D virtual environments created to make social interaction possible. It uses virtual and augmented reality headsets to allow more realistic, though virtual, communication.
There are various metaverses built for public use, such as virtual world platforms like Decentraland. Integration of virtual and physical locales, as well as a significant interest in the evolution of virtual reality technology, is prevalent in various metaverse visualization.
Metaverse is widely used to describe the development progress for a variety of related technology and initiatives, including NFTs. Social media, video game and real estate industries play a major role in metaverse.
Who are influencers?
Anyone who can influence demography is an influencer. All businesses, including the digital world, require the influencers to create the demand for a product or service. In fact, influencers share positive news about businesses with their followers on social media accounts, consequently increasing the product’s reach.
Influencers are followed by their followers, ranging from a few thousand to millions, on social media platforms such as Instagram, YouTube, TikTok, Snapchat, Twitter, and Facebook. From make-up tips to product placements and from everyday lifestyle to wealth creation, they share videos, posts and merchandise with their followers on a regular basis. The followers try to stimulate their lives with their favorite influencers and buy what they promote.
Metaverse also needs influencers to promote its condition and services. Let’s have a closer look at their role in digital marketing.
What is the role of virtual influencers in metaverse?
Living in a digital world, all famous virtual influencers exist not only on social media but also on metaverse. Metaverse can be seen as a larger social media where people become a digital version or avatars of their real-life selves and interact with avatars of others.
Influencers use motion capture technology, green screen, 3D animation and other studio to create their virtual selves in metaverse. They use their digital avatars to sing for fans and followers and further attract them to the environment.
As we know, the metaverse is still under construction. Influencers also reform their virtual avatars in metaverse as the platforms develop with the latest technology. These virtual avatars live in metaverse to promote some of the biggest brands in the world, ranging from clothes to accessories from luxury labels. Living in metaverse and decorating their lands and avatars with those products, they use social media to connect with their fans and motivate them to purchase the same services or goods.
Best metaverse influencers to follow in 2023
Metaverse makes use of both person and virtual influencers to expand its market. Here is a list of both. First, let’s have a look at the most popular virtual influencers in the realm.
1. Lil Miquela
Lil Miquela, one of the most famous virtual influencers, first showed up on Instagram in April 2016 and millions of people follow her today. Miquela, a 19-year-old girl, was listed among the 25 Most Influential People on the Internet in 2018 by TIME magazine.
Lil Miquela is a virtual influencer made by a Los Angeles-based start-up Brud. Miquela’s name is mostly known by her friends also developed by Brud. Blawko and Bermuda are both virtual avatars and influencers.
Miquela is presented as a half-Brazilian, half-Spanish person from Downey, California, who is pursuing her music dreams in Los Angeles. Her popularity is because she has promoted major fashion labels including Prada in metaverse. She also virtually appeared at Coachella, supported the Black Lives Matter movement and has been virtually photographed with celebrities such as Diplo and Millie Bobbie Brown among others. At the time of writing, this virtual influencer has millions of followers on Instagram and advertises major brands in metaverse.
2. Shudu
Another female virtual influencer on the list is Shudu Gram. She was created as part of the BalmainArmy of virtual models by the creative director Olivier Rousteing and designed by British photographer Cameron-James Wilson.
Shudu is in her mid-to-late 20s and is from South Africa and made her debut in 2017. She is known for promoting brands. She describes herself as ‘The World’s First Digital Supermodel’ and is indeed designed to resemble a supermodel.
Shudu works especially for companies in the fashion system, including clothing, accessories and luxury brands. She spends her time posing in premier, mystical shoot locations to display eye-popping fashion pieces. She got more popular when Rihanna’s Fenty Beauty posted her photo on their Instagram account, mistaking her for a real person trying out a Fenty product.
3. Rozy Oh
Rozy Oh is one of the best known Asian metaverse influencers on social media. As the first virtual influencer created by Korean media company Sidus Studio X, she first debuted in 2020.
Rozy is described as a 22-year-old. She celebrated her ‘2nd 22nd’ birthday with her fans on Instagram, though she never gets old thanks to her digital face. She is very popular in Korea because she makes a range of facial expressions and strikes poses for her followers.
Furthermore, she has posed with Korean celebrities and sports persons and also modelled for international labels such as Calvin Klein. She also encourages her followers to participate in democratic processes, such as voting in the general elections.
4. Lu do Magula
Lu do Magalu is one of the most followed virtual influencers in 2022. Currently, she is also the virtual human with the most visibility in the world having more than 14.6 million followers on Facebook, 6 million followers on Instagram, more than 2.6 million YouTube subscribers and over 1.3 million followers on Twitter and TikTok respectively. She is truly famous among Brazilians as she originates from the country.
She first appeared more than a decade ago on behalf of Magazine Luiza, one of the biggest retail companies in Brazil, to market iBlogTV on YouTube. Since then, she has had a role in product reviews, unboxing videos. Lu Do Magalu has also shared software tips on behalf of the retail giant company.
5. Kyra
Kyra is the first Indian virtual influencer created by Himanshu Goel and his colleagues at influencer marketing agency TopSocial India. She is characterized as a 21-year-old Delhi native who enjoys modelling and travelling. Currently, she has over 180K followers on Instagram.
In a few of the photos on her Instagram, Kyra can be seen taking pictures at beaches and historical sites like the Taj Mahal. boAt Lifestyle has recently collaborated with her to market its products. She also became the first virtual influencer to grace the digital cover of Travel + Leisure Magazine.
The following are human metaverse influencers working on social media.
6. Bryan Ross
BryanRossWins is one of the most popular DeFi influencers. BryanRossWins has 151.7k followers on TikTok, 22.4k followers on Instagram, 2k followers on YouTube, and 5k followers on Twitter. His content includes educational guides regarding the DeFi space, the latest metaverse news and developments, and crypto-related memes and humor.
Bryan Ross regularly introduces contests and giveaways to his followers on social media. He is also famous for providing marketing consulting services for DeFi/crypto startups. He is quickly becoming one of the most trusted voices in the crypto/DeFi community.
7. Humphrey Yang
A former financial advisor, Humphrey Yang previously worked on monetizing some of the top mobile games in iOS/Android history. Yang has over 570k subscribers on YouTube and 467k followers on Instagram.
He has made multiple videos introducing and discussing the nature of metaverse. He teaches his followers how to invest into metaverse and profit from metaverse projects and companies. In addition, Yang provides helpful guides on YouTube about earning a passive income, and the best potential side hustles for extra income.
8. Cathy Hackl
Cathy Hackl is a well-known tech futurist and business leader. She has worked with businesses such as HTC VIVE, Magic Leap, and Amazon Web Services on Metaverse-related projects. She founded the Futures Intelligence Group and has consulted Fortune 1000 and top luxury fashion firms on metaverse growth strategies, NFTs, and how to extend their brands into virtual worlds.
Being a well-known consultant, speaker, and media figure, Hackl is a Forbes contributor who has recently been featured in 60 Minutes+, Bloomberg, and Cheddar’s coverage of the metaverse. Currently, she is writing a book about the commercial potential of metaverse, which will be published by Bloomsbury Publishing next year.
9. Logan Theobald
The next on metaverse influencer list is Logan Theobald. Logan is most popular for his VR game videos on Beat Saber. Being active on TikTok with almost 6.3 million followers, he tries out various metaverse games which require VR.
He provides the same contents on his YouTube, but with longer duration and higher quality. His deep knowledge about metaverse and gaming made him popular among different gaming and sports brands.
10. Anthony Pompliano
Anthony Pompliano, an investor with Pomp Investments, is widely known on Twitter as one of the most powerful metaverse influencers. Pompliano is an entrepreneur and investor who has already made investments in more than 100 early-stage businesses. He has funded over a hundred startups using his money.
Pompliano regularly post contents about his experiences in the virtual reality or metaverse industry on social media. He has been a key figure in the metaverse in 2022. His wide points of view and knowledge about metaverse makes him a social media influencer worth following.
He has 1.4M followers on Twitter who are very enthusiastic about Anthony’s tweets on anything related to digital world or metaverse.
Conclusion
Influencers have been helping businesses to sell their services and products on social media platforms for quite some time. They are here to influence the public on important topics regarding their industry.
Though metaverse is still a new concept, it has hired several influencers to produce content about the digital world and attract more people to metaverse world. With their expertise, anyone looking for information regarding the virtual world will have everything needed to understand the concept.
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